Apple iPhone price upgrades work
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Apple's price hike strategy pays off
Apple devices are becoming more expensive across the board, helping the company earn more for each device
Despite a zero percent change in iPhone sales throughout the year, Apple ended the fourth quarter with a 29 percent increase in the smartphone segment.
It also achieved its overall revenue target of $ 62.9 billion - up from $ 52.5 billion in the fourth quarter of last year.
Both sales and earnings exceeded Wall Street's expectations for the quarter.
The last quarter of Q4 ended in September, meaning that only the first few weeks of the new iPhone XS and XS Max were launched. (The iPhone XR, also advertised in September, was not available for pre-order until October).
iphone news : The iPhone XS encompasses a slightly smaller battery associate degreed additional RAM than an iPhone X
Despite slow sales growth, the average selling price per iPhone is $ 793, compared to $ 724 in the third quarter.
The increase suggests that Apple's price-hike strategy seems to be working.
The $ 1 trillion company has launched its first smart phone for a price starting from $ 1,000 in 2017 with the 10th anniversary of the iPhone, and has continued the trend of high-priced phones this year with iPhone $ 749, iPhone 999 XS and iPhone 1,099 XS Max. (They also discontinued the cheaper US $ 399 iPhone SE after advertising).
|APPLE: NEW MACBOOK|
Apple also announced the new iPad and MacBook in this week's event. The price of the updated MacBook Air is now $ 1,099, up from $ 999, and the Mac mini starts at $ 799, up from $ 499.
Accessories are also rising in the price of the car: the cost of the new Apple 2 pen $ 129 - $ 99 - and starts the new smart keyboard at $ 179, the price of the most expensive version of the previous model of the office.
Apple's more expensive products come as the US trade representative said last month that tariffs proposed by Trump would make Apple's products - including Apple Watch, AirPods and Chargers - more expensive.
At the same time, the Apple Services division, which includes AppleCare, iCloud and Apple Music, has reached a record revenue of $ 10 billion.
(It is worth mentioning that the cost of repairing Apple products seems to be increasing, too, with the cost of the new iPad Pro up to $ 649 without AppleCare +.)
IPad sales are expected to fall compared to the fourth quarter of this week's main event , While Mac sales saw a 42 percent increase after the new MacBook Pro in July.
With the announcement of many new Apple devices this week and the price at its most expensive price, Apple expects to have a strong holiday in the first quarter, with first quarter revenue forecast to be between $ 89 billion and $ 93 billion, compared to $ 88.3 billion At this time last year.