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Google sued for tracking Chrome users while incognito

Google is facing a collective lawsuit to keep track of people who have used incognito browser Chrome.

Google is facing a collective lawsuit to keep track of people who have used incognito browser Chrome.

Law firm Boies Schiller Flexner presented earlier this week the complaint on behalf of people who have used the privacy situation during the past four years.

She says: "Google tracks and brings the history of consumers and the activities of other web regardless of the guarantees taken by consumers to protect the privacy of their data." "In fact, even when users run Google Web browser with activated" private browsing mode "(as Google recommends users who want to browse the web in particular), Google tracks with that data users' browsing and other information definition."

Google conducts this "hidden trace" through Google Analytics and Google Ad Manager and "various plug-ins for applications of electronic, such as Google Apps and sites on mobile devices and" button Sign in to Google "web sites", according to the complaint.

"When an Internet user to visit a Web page or opens application that uses such services (more than 70 per cent of all online publishers use such a service), you receive Google detailed personal information such as which may provide geographic information the user's (IP) address, what user is watching, and what he saw another user, and details about user devices, "states. 

Google "take the data regardless of whether the user actually clicks on an ad supported by Google - or even known his presence."

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In anticipation of consumers to worry that they keep track of their personal information and browsing history, the Google "is the consumers that they can" Web in particular browse "control" information shared by [users] with Google ". 

Google recommends that needs customers only to run the browser in private browsing mode to prevent the sharing of information with him.

The complaint alleges that "both statements are incorrect." "When users take - or both - of the steps listed above, Google continues to track and identify browsing data collected in real-time, in violation of the laws of federal and state laws on wiretapping and in violation of the rights of consumers' privacy."

Google is facing a collective lawsuit to keep track of people who have used incognito browser Chrome.

Special and not special
The complaint asking for at least $5,000 in compensation per million Google users who surf the Internet in your situation since June 1, 2016.

The spokesman said Boies Schiller Flexner Edward Evans told A source says: "We do not have anything else to add, other than what is in the complaint."

Said Rob Enderle, principal analyst at the Enderle Group, that the suit "look strong."

A source says "big companies often find creative ways around the laws and then convince themselves that they will escape from suspicious practices. It seems that this is the case here."

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Anderl said that the intent of the incognito browsing feature, Google and what I told him, is to provide privacy for users, "but they seem to have turned around after that job to take the data anyway."

Google is facing a collective lawsuit to keep track of people who have used incognito browser Chrome.

Defense Google
Said company spokesman Jose Castnada "The Google strongly opposes these allegations and will defend ourselves vigorously against them."

A source says"incognito mode in Chrome gives you the option to browse the Internet without saving your activity in your browser or device."

When consumers open a new tab Incognito sign, notice telling them that their activity may remain visible to the Web sites they visit and the employer or school and Internet service provider.

She Liz Miller, principal analyst at Constellation Research, that "the statement of a trademark of Google's mission is to" organize the world's information and make it universally useful and accessible. "

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He reported "never says," Our mission is to provide the experience of a safer and more secure and privacy of any individual regardless of where he arrived in a democratic arena games, even while playing with the control of all its data and privacy.

Google is facing a collective lawsuit to keep track of people who have used incognito browser Chrome.

Data collection
Websites can third-party use Google Analytics to collect and analyze data when visitors in incognito mode. However, visitors can use the Add unsubscribe in your Google Analytics browser to disable this activity.

The data that is collected by Google Analytics belongs to the owner of the website, which can then determine whether it will be shared with Google. 

The transfer of personally identifiable information that Google Analytics is prohibited under the Google Terms of Service.

The open question is how important the privacy of the privacy issue for consumers.

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Enderle noted that the "share your information with these services is how to pay the bills." "If users do not like it, you should instead purchase and use of services from vendors financiers traditionally."

Miller said that the average consumer "does not want privacy." "They want to get the participation of more convenient and personal, especially when they are in need."

Troubled record collection of data from Google
Google has prosecution and fined for tracking consumers in the past. The Federal Trade Commission imposed a fine for $190 million to keep track of children, and $22.5 million to keep track of the Safari browser users.

Both Google and Amazon are exposed to criticism because of the use of smart audio speakers to monitor what users say, an investor technology prosecutor John Bortoak.

Google keeps track of user activity on smart home appliances, smart cars and smart watches. Tracking may occur through the use of Google Voice and Google Fiber. 

Fears have been raised about the potential for tracking APIs that have been developed in conjunction with Apple to track COVID-19.

Note Steve Wilson, principal analyst at Constellation Research, the "systemic problem is that Google's culture rewards all new innovative approaches to data collection - including synthesis - executable data."

A source says: "They make the world to gather the largest possible number of signals which they can refer to the people's purchasing behaviors."

Wilson said that Google then take steps to remove the identity or obscure the identities, and "To be fair, they are good at it."

However, "when the basic task is to be knowing all what you can do to get a commercial advantage over Internet users," he added, "I think it is difficult to reliably claim that privacy is a top priority. Privacy is inherently considered as a secondary action."

Enderle suggested that after the lifting of a suit stealth, can move more operational entities strongly against Google.

Fifty began prosecutors in the state antitrust investigations against Google last year, and is expected to provide the United States government, with many prosecutors, filed a lawsuit this summer, claiming that the company's monopoly on online advertising.

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