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DisguisedToast, a Twitch program, goes to Facebook Gaming

Facebook enters the wars of live broadcasting, Jeremy "DisguisedToast" Wang, 27, from Canada's Hearthstone

Facebook enters the wars of live broadcasting, Jeremy "DisguisedToast" Wang, 27, from Canada's Hearthstone and Teamfight Tactics team with more than a million followers on Twitch, streamed exclusively on Facebook Gaming, and the first broadcast of the day is scheduled to start at 3PM ET. 

It is the first major acquisition of Facebook, and it demonstrates the company's ambitions: by engaging in a bidding war for the flow of talent, Facebook explains that it is not guaranteed to leave the broadcast to Amazon and Microsoft. 


Facebook removes fake accounts linked to Iran that have attracted more than a million followers

The talent acquisition wars between Twitch, Mixer, YouTube - and Facebook now - are just beginning.

Wang's career began in 2015 on YouTube, where he wore a cardboard toast mask (with a mustache drawn on it), and carried videos about Blizzard's traditions. After inadvertently revealing his face on a table, Wang's popularity rose. 

(The name "DisguisedToast" comes from the sound effect that plays when a particular card is played in Hearthstone.)

FACEBOOK states that it is not guaranteed to leave the broadcast to AMAZON and MICROSOFT

For Wang, going to Facebook means he'll be able to reach a larger, more global audience. "One of my favorite things about the broadcast is to connect with viewers from all over the world," Desjouzid said in a press release.


You can now share events in stories on Facebook, Facebook updates

"My move to Facebook Gaming will give me a bigger platform to share my voice with a global audience and listen to their views on the gaming scene." As Gene Park notes in the Washington Post, Wang raised the move earlier this month by telling his audience to finish subbing to his channel and use their money on a smaller streamer instead.


Facebook's audience is huge and global. According to Doron Nair, CEO of StreamElements, they have made “talent acquisition movements” outside America in Asia and Latin America. 

As CNN Business notes, Facebook Gaming recently signed NexxuzHD and Lolito FDEZ, two major Spanish-speaking principles.

"It's also important to note that there are many players who have not been exploited so that Facebook doesn't have to compete with Twitch to be successful," Nir wrote in an email. Facebook doesn't have to be in the first place to win. 

It's big enough if you can convert a small fraction of the billions of people who use the service every month, you'll easily win everyone except YouTube. 

Moving abroad is highly intelligent. It's obviously not an untapped market, but it's not yet clear who will win the battle for those hearts, minds, and dollars.


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