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Apple will reportedly release her movies in theaters weeks before she arrives at Apple TV Plus

People may be able to go to theaters to watch some of Apple's biggest movies before they reach Apple TV Plus.

People may be able to go to theaters to watch some of Apple's biggest movies before they reach Apple TV Plus.
Apple is said to be pursuing a traditional theatrical release plan, according to The Wall Street Journal, which can go further than Netflix offers for some of its biggest films. This means that some movies will stay in theaters for 12 weeks before they are available for broadcast. 
Apple plans to test the theatrical release schedule of its upcoming film by Sofia Coppola on the Rocks, according to the magazine. The report adds that the company wants to release in mid-2020, perhaps after the premiere at Cannes. On the Rocks is the first film to come from Apple's partnership with the highly-loved studio A24.

The drama of Sophia Coppola about the relationship between a daughter and a father (played by Rachida Jones and Bill Murray) is not exactly the Avengers movie; it won't break $1 billion at the box office. It gives Apple the opportunity to compete for the Academy Award. 
Amazon Studios began following similar theatrical productions for some of its contenders for its awards in 2015. Films such as Manchester by the Sea where co-star Casey Affleck won an Oscar for the actor in a leading role in 2017 and received a lengthy three-month release in theaters Than other movies. Amazon will sometimes release a two-week movie in theaters.

The decision to award films to suitable theatrical productions also comes at a time when Netflix comes face-to-face with key theater distributors such as AMC and Regal. Netflix has never made a film for 12 weeks, so Netflix has never played a major national theatrical series. 

Netflix has always been a priority for its subscribers and serves their needs at home. The company released films in cinemas for a limited release, including the Oscar-winning Rome film, which was in cinemas for 21 days.
Netflix's latest film, Martin Scorsese's The Irishman, will get a 21-day show in theaters, but that's not without internal strife and controversy. Scorsese wanted full national release, according to a report from The New York Times, but Netflix, AMC, and Regal would not budge.

The split between Netflix and Apple plans may also give Apple the upper hand when it comes to flirting with talent. Netflix cannot promise top directors like Scorsese that their films will be screened at AMC, and therefore in major theaters across the country. If Apple plays the long game for the theatrical release, the company can offer something Netflix cannot do.

However, Apple is entering the original content, and it will take some time to build some confidence. The company reportedly offered Star Wars: The Rise of Skywalker JJ Abrams $500 million to create exclusive content for Apple with his company Bad Robot

Abrams moved away from the deal and signed a comprehensive contract with WarnerMedia worth $250 million, provided he could work with other studios and networks, including Apple and Disney.

Apple doesn't seem to haunt Disney's box office dominance but instead focuses on prestige. Her television assets, including The Morning Show and For All Mankind, are examples of a series that can make Emmy play for traditional networks. 

Her films, especially those produced by the A24, are likely to be among the company's top competitors as well. You get used to seeing Apple CEO Tim Cook sitting at a table at the Oscars - perhaps even across the corridor from other technical colleagues like Amazon CEO Jeff Bezos.


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