follow

Amazon places unwanted products in children's records

tech, tech news, technology, tech news today, amazon, Amazon places, products in children's, business, latest technology,
Amazon
tech news today
Amazon places unwanted products in children's records
The cost of advertising is $ 500,000 per spot


Customers complain that Amazon's ads use a deceptive design to trick them into buying subsidized products rather than child records for their friends and family members, according to the Wall Street Journal

Many people noticed that they had inadvertently bought gifts from these ads and received unwanted items from their friends and family.

Inside the gift records, Amazon appears to contain new baby products such as Playtex Diaper Genie diapers and Snog & Dry diapers from Kimberly-Clark as advertising ads. 



Ads are placed next to the actual products people request, making them look like they're part of a list of favorites, except for a small sponsored sign at the top. 

The WSJ notes that these ad designs are difficult to exist for at least a year, but they are just a beginning to attract attention. 

About 60 percent of subsidized advertising is included in the records, although parents have the option of removing those sponsored items. 

Amazon did not indicate whether these ads were intentionally left. These ads cost advertisers $ 500,000 per spot.



The Federal Trade Commission states that advertisements must be distinctive and distinguishable from non-consumer advertising, but the Amazon-sponsored tag is small and gray and can be easily overlooked. 

"We are constantly working on new ways to improve shopping experiences for customers," 
Amazon told the Wall Street Journal. 

We have called for an additional comment and will update it if we hear again.

tech, tech news, technology, tech news today, amazon, Amazon places, products in children's, business, latest technology, 

Share this:

Post a Comment

 
Copyright © technology today | tech4ubox. Designed by OddThemes