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Spotify may let free users skip all ads

Spotify is testing a replacement feature in Australia that’ll let non-paying users skip ads (both audio and video) as persistently as they like. the corporate tells saying that the thought is that users can doubtless solely skip ads they don’t care regarding, therefore what they are doing consume can provide Spotify feedback on a way to higher target them. a corporation government compared it to get Weekly, except for ads. Advertisers won’t need to purchase skipped ads.

I type of perceive this, however I don’t skills far better it'll build ads. individuals ar lazy and don’t need to possess to navigate back to the app simply to skip an advert. Spotify says it’s solely testing the feature for currently, however the goal is to launch it globally. As somebody UN agency pays for Spotify, this makes American state feel a bit dumb! I solely pay so I ne'er need to hear ads (and for offline downloads), however skippable ads appear easier to tolerate. It takes a small amount of labor to avoid them, however it would be definitely worth the effort simply to save lots of some money.

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