Apple buys an AI startup audio company that helps companies create Alexa and Google Assistant applications
It can be used to help accelerate the adoption of Siri
Apple acquired an emerging artificial intelligence company based in San Francisco called PullString, which specializes in helping companies build voice chat applications, according to a report by Axios.
Pullstring was established again in 2011 by former Pixar employees - its chief executive, Oren Jacob, is the former chief technology officer of Pixar.
So far, PullString has been very well known in technology as the backbone of the programs behind sound systems for popular games, such as the Hello Barbie doll Mattell is talking about.
It is not clear what Apple will get from the deal, which is said to be worth less than $ 100 million, but more than $ 44 million in venture capital funding raised by PullString so far.
But behind the children's games, PullString also worked on the end of the enterprise to help companies build skills and applications for the Alexa platform in Amazon and Google.
In this sense, Apple can get PullString to help accelerate the growth of Siri applications and features, which lack much compared to the tens of thousands of integrations, skills and actions offered by Amazon and Google.